CW Interiors |
Main Course | August 2013

'Driven' to flourish

Inspired by the theme of a garage, Noorie Sadarangani of Obataimu stirs up a cocktail of rustic yet classic design elements at the White Owl Brewery and Bistro in Mumbai.

Sometimes, the name of an eatery piques instant interest. The White Owl, a name that brings to mind the famed pubs of Great Britain, is one such. It makes one want to step in and explore! At first glance, the White Owl seems as prettily pleasing as many other restaurants that dot the area. But a closer look reveals that the place has much more to offer in terms of design. Designed by Noorie Sadarangani who is the Founder and Creative Head of a design studio by the name of Obataimu, the 'garage' concept of this brewery and bistro has a raw, yet fine touch to it.

Casual comfort

You can walk into the The White Owl in formals or a pair of shorts and still feel comfortable. It's an inviting place to relax and unwind in: you can stop by after work, drop in for a lazy lunch or have a 'catch-up-with-the boys/girls' dinner.

The White Owl has an ambience that reminds one of their college days, when you hung out in some quiet place, sharing a beer with your best buds. The place radiates the Mumbai aura through the smaller nuances of the design - like the cinema chairs of the 1950s, antique mirrors, art deco lights over the bar, neon signs, etc. In the words of the designer, "It's a sort of anti-corporate, bicycle culture space. We consciously opted for a raw look."

Rugged realm

In addition the exposed brick and AC ducts, the lights here are another highlight of the space. Designed around bicycle and car tyres, these lights are also seen in the 'eyes' of the logo graphics. They are used as globe lights over the tables in a row, and in neon signs over the bar that change the mood instantly! One wall has an installation of old geyser switches - certainly an out-of-the-box idea!

The White Owl is a study in contrasts: classic art d├ęcor elements with raw industrial finishes. It is stylish, yet understated and easy on the eye. And the nicest part is, you don't have to be a night owl to enjoy this one - the space looks splendid even in the day!

Meet the designer: Noorie Sadarangani

Firm: Obataimu Design, founded in 2010.
Firm Specialisation: Idea factory.
Design philosophy: Obataimu literally means 'overtime' in Japanese. We have subverted this to mean a 'fuller time' instead. It is our vision to invent a more human process and approach to any kind of design - going full circle.
Philosophy towards life: Re-introducing old-world pleasures into new-world living and injecting man-made humour into factory-cut possessions.
Favourite architect/Designer: Bijoy Jain and Mojdeh Baratloo.

CONTACT: Obataimu, 13 Ropewalk Lane, Kala Ghoda, Mumbai - 400 001.

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