The Birla White Yuvaratna Awards have gained much repute and popularity since they were instituted in 2004. The awards seek to encourage talent among budding students of Architecture. The winners of the 2010 edition of this competition were felicitated on 7th January 2011 at the ITC Maratha, Mumbai.
The Birla White Yuvaratna award is a much sought after accolade among students of architecture in India. Instituted by Birla White (a premium brand of white cement and a constituent of the Aditya Birla Group), it seeks to encourage talented young architects to push the boundaries of imagination and come up with inspired designs for built spaces. The competition that determines the winners of this award is held at the regional, national as well as international level.
This year, the participating students were invited to submit designs for a Global Development Centre for Indian Crafts, and/or a Crafts Exhibition cum Display Center. The projects required the designer to create a global hub for early and holistic education in a space that allows the past to thrive alongside the future. The former project would house a vocational training centre that incorporates the best of local culture with global standards to ensure that crafts professionals get a space befitting their role in society.
Students from across the country, and some from abroad as well, rose to the challenge in large numbers. With 2024 entries, the panel of eminent judges comprising architects Soumitro Ghosh, Srinivas Murthy, Nuru Karim and Rajeev Thakker, had a difficult task at hand. In the national round, Deeksha Reddy from the Sri Venkateshwara College of Architecture, Hyderabad, won the first prize for her design for the Global Development Center, while Fatima Mehreen from the Ahasanullah University of Science and Technology, Dhaka, secured the top prize for the Exhibition cum Display Centre.
They, and other prize winners were felicitated on 7th January 2011 at a glittering ceremony at the ITC Maratha, Mumbai. The event, with the company director Smt. Rajashree Birla as the chief guest, was well attended by the nation's leading architects as well as top executives of the company. Their first professional laurels earned, for the promising young prize winners it was an occasion to cherish forever.