Nardi Elettrodomestici, an Italian enterprise founded in 1958 and specialising in the manufacture of household appliances with offices in Milan and Paderno Dugnano (MI) plans to launch six stores in India and one in Dubai in the first half of next year. Initially, cooking appliances represented the company´s core-business, but the production range was gradually enlarged to include refrigerators, freezers and washing appliances in both free-standing and built-in versions.
Nardi products are recognised worldwide with a presence in over 80 different countries, since they are perceived as an expression of Italian quality and technology. Nardi proposes a range of pioneering products created to satisfy different functional, design-oriented and cultural requirements.
Ashish Khandelwal, Managing Director, Fraser Lifestyles, Official Partner for UK and Asia Pacific, shares, ´To me ´competitive advantage´ means having the best technologies and processes for designing, manufacturing, selling, and servicing your products with value for money standards. Our vision is to integrate our geographical businesses and best capabilities to leverage them in all our operations on the next level.´
For its 50th anniversary, the Italian appliance company Nardi manufactured a range with 50 burners-and won the Guinness World Record in the process.
Nardi Elettrodomestici is the founder member of Ecodom, the non-profit-making voluntary consortium whose goal is the collective management of WEEE (Waste Electrical and Electronic Equipment) from large household appliances. Home Feeling is the concept that sums up the Nardi way of thinking. An approach to a world where a better life for people is the goal of technological innovation.
Fraser Lifestyles looks forward to establishing Nardi in Asia Pacific and welcomes interested franchisee proposals. ´I believe maximum people in India will prefer it as the products are simple, innovative, eco friendly, stylish with value for money along with an international standards´ signs off Khandelwal.
(Communication by the management of the company)