CW Interiors |
 
Market Innovation | September 2012

Retail innovations

According to Percy Jijina, Sales Director - Decorative, Jotun Paints India, one of the biggest innovations in the paint industry is the sale of paints through retail marketing. Innovation is to provide our customers with a unique offering that adds value to their lives.

What does innovation mean to you?
One of the biggest innovations in the paint industry is the sale of paints through retail marketing. The selection of paints is no longer a decision that is taken by the contractor or the interior designer alone. Home owners now take active interest in the decision making process.

Insistence on environmentally safe paints has led to production of paints that are very low or zero on VOC (volatile organic compound).

What is the most innovative product by your company and what’s innovative about it?
Jotashield Extreme is the most innovative product that we offer. It is a premium exterior product that has been formulated using cutting-edge technology to deliver durability, colour protection and significantly enhance heat reflection. It provides excellent indoor thermal comforts thereby reducing cooling costs, consumes less energy and reduces the urban heat island effect to a great extent. Jotashield Extreme addresses key environmental issues such as rising energy costs, global warming and effective heat management. It is a non-hazardous product and 100 per cent lead, mercury, chromium and cadmium free.

How does this innovation help customers?
Jotashield Extreme is an energy saving coating. It serves as an excellent initiative for saving energy and reducing utility bills. It is even more beneficial in places which have hot temperatures.
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