CW Interiors |
Communication Feature | October 2014

Suryas lighting range goes eco-friendly with LED lighting!

Raju Bista, Managing Director, Surya Roshni Limited

Surya Roshni, one of the largest Indian lighting companies and largest GI & Hollow section Pipes manufacturer, recently embarked upon a new journey by entering into the realm of fans.
Surya launched colourful range of ceiling, table, pedestal and wall mounting fans along with the wide range of domestic exhaust fans.

They also plan to launch home appliances for the Indian market like water heaters, dry irons, steam irons and mixer-grinders in October 2014.

However, their next generation LED technology cosmic range of lighting series is what they are most excited about. This energy efficient luminaire is available in many mounting options to offer a flexible LED lighting solution to customers. Some of its highlights include:

Technology & Innovation
Surya Roshni has invested in design, development & manufacturing of LED products to come up with LED Lamps which are fast replacing the conventional GLS bulbs, that are not only energy efficient but also environment friendly. LED products are completely mercury free and save up to 85% energy. LED market in India is expected to grow at a rate of 40-45% which will remain technology driven for at least for next 5 years.

In-house Manufacturing
Surya has state-of-the-art in-house manufacturing facilities for production of indoor and outdoor LED Luminaries, which include LED bulbs, downlighters and streetlights etc. Surya focus shall be to educate and promote only sustainable energy efficiency and drive LED products.

Cost Effective
LED products needs to be seen from sustainability, value creation to consumer/channel partner & total product life cycle point of view. Although LEDs seem to be more expensive than other type of lighting, they are very cost effective in the long run. First of all they save energy and secondly they operate for a much longer duration than ordinary lamps. Their design flexibility, powerful nature, small size and availability in almost all kinds of colours make them an attractive choice for household and other use.

R&D Centre
Surya´s R&D centre at Noida is the jewel in the crown of Surya group. This is one of the most advanced state-of-the-art lighting laboratories and research centres with a specific focus on LED. This set up is already DSIR (Department of Scientific & Industrial Research, Ministry of Science and Technology) and NABL accredited. It is equipped with the most advanced photometric laboratory which houses High Speed automatic Mirror Photo Goniometer from LMT Germany. It is undoubtedly the best equipment available for light measurement & optical evaluation for conventional lighting system as well as precise LED measurement.

Surya´s Network
Surya has an excellent network from Kashmir to Kanyakumari and North-East to Gujarat with 2 lakh retailers & 1,500 dealers and are also exporting to 44 countries across the globe, including Europe and America. Surya enjoys about 25% market share in India.

Quality Stamp
Quality has always been the driving force in every process from the raw material stage to the finished products at Surya. By being cost effective without compromising on quality, the company has become a leader in lighting and steel pipe industry. With a nationally and internationally accepted ´SURYA´ Brand and pre eminent position in the lighting and steel industry, it is poised to capitalize on the immense opportunities unfolding in the global market giving it an edge over its peers.

(Communication by the management of the company)

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