CW Interiors |
Industry Take | November 2013

Fantastic furniture

N Vasu, Founder Director, V3 Engineers, speaks on the various furnishing solutions the company offers.

Yours is India´s first ISO furniture company. Tell us a bit more about yourself and your achievements.
We are amongst the first few modular furniture manufacturing companies to be ISO compliant from design to installation. We are also the first in our industry to implement green norms. Our manufacturing facility was built, loaded with environment friendly features like double-walled construction, dunning glass covering, central gravity ventilation in the double layered ceiling, centralised dust collector in the wood section, etc. We perhaps are the only manufacturing company that has integrated all manufacturing requirements in one location.

Tell us about your innovative office and home furniture solutions?
As a design-led company, we under¡stand every customer´s requirement and add optimum functionality. They benefit from our integrated approach as we offer value for money. Our furniture is made from high-quality components procured through vendors who adhere to E1 norms. V3 works to achieve the right balance between carefully selected materials, beautiful designs and deliberate simplicity.

Which is your best selling product?
In the office segment, Planscape and Valuespace desking systems are very popular. Elan Kitchens and Vesture Wardrobes are popular in the kitchen segment. These mo¡dels can be seamlessly integrated into spaces.

What is the USP of your company and name some of your renowned clients?
We manufacture modular furniture with the help of internationally-used machines. We understand the local market require¡ments impeccably. Our batch production capab¡lities enables us to service large companies pan India. Some of our clients include Infosys, Airtel, Nokia, Mercedes Benz, HSBC, Tata AIG, etc.

You face a lot of competition You face a lot of competition from international brands available in India. How do you combat that?

We are an established company with state-of-the art machinery from Australia, Belgium, Germany, Holland, Italy, Japan and Turkey. We follow global processes and systems with the help of our in-house design team to keep in tune with the lastest designs in the international market. Being an ingenious industry set-up with an eye on scale, our processes are devised in a manner to bring in versatility in manufacturing within limited transition period. We prefer to combat competition from international brands by continuing to focus on quality and processes.

What are your future plans?

V3 is in the process of developing product designs that offer users a choice of functionalities. In other words, we are developing newer products that complement present or future lifestyles. We are expanding aggressively across India to establish the presence of Officezone and Homezone.

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