CW Interiors |
Communication Feature | February 2015

Promise of excellence

Kich earns the laurel of Asia´s Most Promising Brand in architectural hardware category.
It is said that excellence speaks for itself... and brands that grow exponen¡tially because of their excellence get rewarded with accreditations. Kich is one such brand that has been recognised for its achievements.

Kich has been selected as Asia´s Most Promising Brand 2014 in architectural hardware products category for its innovative marketing strategies, tremendous growth and brand recall. The brand has used print, electronic and social media to its best possible level to connect with the potential customer or influencer group as well as extensive participation in trade events and regular seminars to support business associates. All these promo¡tions are being done using Indian cricketer Cheteshwar Pujara as the brand ambassador of Kich.

Asia´s Most Promising Brands is the largest brand benchmark project globally in print, online and broadcast format. It exhibits a research-based listing of the most promising brands across Asia. The multi-phase research was executed by World Consulting & Research Corporation (WCRC) and ibrands 360, with KPMG playing a key role in its process evaluation.

Brand building
Today, with 47 product galleries, 3 application centres and over 220 dealers across India, Kich is supported by local representatives for pre- and post-service. Corporate clients source architectural hardware, handrail and baluster systems and bathroom accessories from Kich. The brand is also engaged in export of architectural hardware products. With a vast network in Europe, Middle East and Africa, Kich has ensured its presence globally.

Kich is also the first Indian company to win the National Award for Best Quality in premium architectural products´ category. Besides, due to quality assurance, streamlined service channel, product strength, matchless product designs and excellent functionality, it has also been able to win other leading accreditations such as Indian Power Brand, Star Brand India and I-Mark.

With stringent manufacturing parameters, Kich products are authenticated by Bodycote, world´s largest independent testing service provider. Moreover, Kich products are also certified for fire safety standards by Warringtonfire (UK). Kich Handrail and Baluster Systems have been successfully tested for various American standards by Al Futtaim Exova Testing (AFE - Dubai).

´The accreditation of Asia´s Most Promising Brand is a result of our product quality and service commitments to our customers. These two fundamental values have made Kich an acceptable brand with the customer,´ said Bharat Hapani, Managing Director, Kich Architectural Products Pvt. Ltd.

(Communication by the management of the company)

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