CW Interiors |
 
Store Wise | July 2013

Quirk store

Natasha Bohra’s Chromakey Designs in Mumbai is a quirky multi-designer product store that offers everyday products with an essence of peculiarity.

Designers are driven by passion. They are dreamers and are blessed with a vision for a better world – a prettier one.

Chromakey Designs is a true believer of the statement. Established as a designer stati­onery brand in 2011, within a span of two years the brand Chromakey Designs has come a long way. Standing amidst the rush of one of Mumbai’s plush neighbourhood, it is a multi-designer store that envisions adding a dash of subtle chic and a splash of persona to one’s individual self and space.

Founded by Natasha Bohra, a well-experi­enced design journalist, Chromakey brings together works of both well-established designers and of the younger promising ones. The uniqueness of the brand is its willingness to be chic yet subtle and to be accessible yet exclusive. The store allows its customers to explore their individual likings and purchase a product which best defines their personality. Bohra asserts, “Through Chromakey I would like to facilitate the impact of good design in the day-to-day life of people.”

The store is a cosy space that is splashed with white washed walls, letting the products stand out with its varied colours, shapes and sizes. The store houses some of most exclu­sively designed pieces including desk lamps made out of a headlight of a Royal Enfield bike, a centre table made completely out of refurbished scraps of a Kelvinator refrigerator, to wall hooks made of old paint brushes! Another unique product which is exclusively available only at Chromakey is the Bounce Chair, designed by renowned designer Fenny G. Definitely a must-visit!

CONTACT:

Chromakey, 9, Taher Mansion, Opp Yes Bank, 10-A, Napeansea Road, Mumbai – 400 036. Tel: 022-2367 3081.

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